Earned Media Webinar

Using Market Research for Earned Media - A TDC Webinar

Join us on Thursday, May 20th at 12:00 PM EST for a free TDC Webinar.

Using Market Research for Earned Media

Dr. Frederick Barber, Vice President, will share insights from a recent TDC study that was picked up by 20+ media outlets and garnered millions of dollars in earned media. Barber has over 25 years of experience in market research and analytics and has conducted research for clients including Fiat Chrysler, Volkswagen, Kraft, Heinz, Nestle, Toshiba, Nationwide Insurance, Allergan, Home Depot and TGI Fridays.

Victoria Waddail, Sr. Director of Research & Analysis, will also share best practices for a market research press release, outreach tactics, distribution, and making the research “media proof.” Victoria has over 7 years of experience in consumer and policy research for large corporations and trade associations including Shell Oil Company, Financial Services Roundtable (now Bank Policy Institute), and the American Coalition of Competitive Energy Suppliers, as well as numerous policy, media, and advocacy campaigns.

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