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Case Study: Professional Services Firm Gains Clarity on Customer Behavior with The Decision Co. CSS

The Problem A regional professional services firm needed to better understand customer behavior, know how they were viewed by their customers, and where they could expand their offerings. They wanted a professional survey complete with in-depth analysis that could be benchmarked year-after-year. On top of that, customer anonymity was crucial.  The Method After garnering a representative number

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The Decision Co. Acquires a Stake in response:AI

The Decision Co. is proud to announce that we have acquired a controlling interest in response: AI, an industry-leading market research company. This acquisition enables us to provide an automated, AI-driven capability for corporate insights generation through survey research. We are excited about the possibilities this partnership brings and cannot wait to provide more options to our clients.

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Case Study: Car Dealership’s Service Department Engages The Decision Co. to Study Customer Satisfaction

Finding the Best Route Jack Ingram Nissan’s service department wanted to understand their customers at a more granular level in order to inform management and marketing decision-making, determine best methods for retaining current customers and attracting new ones, and identify why former customers left and how to bring them back. Accurate Information is Key The service department

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Case Study: The Decision Co. Data Helps Business Understand COVID-19 Impacts

After the COVID-19 crisis hit, Pace-O-Matic turned to The Decision Co. to help them understand the impacts of the pandemic and business restrictions on their customer base. Pace-O-Matic manufactures skill games machines and their customers are primarily small businesses like bars and restaurants, convenience stores, and clubs like the American Legion. Data Provides Insight that Leads to

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Case Study: Innovators Partner with The Decision Co. to Determine Market Demand for their New Invention

Do Not Proceed Blindly The innovative team at Power Transformations, who’d created a new product, wanted to break into the home automation market. With multiple players and platforms, each with varying degrees of compatibility, the market was ripe for disruption by a comprehensive solution–like the group’s invention. Instead of blindly entering the market, Power Transformations wanted to

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Case Study: The Decision Co. Data Demonstrates Bipartisan Support for Legalization of Cannabis

The Pennsylvania Cannabis Coalition (PCC) needed data to persuade Republican legislators in the state to support the legalization of cannabis. After the COVID-19 pandemic, the state was facing a large budget deficit, and legislation to legalize, regulate, and tax cannabis could help put the state’s fiscal situation back on track. Results that Reinforce Your Arguments The Decision

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Case Study: Education Coalition Trusts The Decision Co. to Provide the Data Needed to Inform the Public

EdChoice Kentucky’s, a statewide coalition focused on informing residents on school-choice programs saw an opportunity to further expand educational options in their state. To that end, the coalition needed trustworthy and affordable custom research that proved educational choice is still popular, particularly among rural voters. They also wanted to see how attitudes around education and school choice

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Case Study: AIDT & AlabamaWorks Team Up with The Decision Co. to Study The State’s Labor Force

AIDT , a division of the Alabama Department of Commerce, and AlabamaWorks, an organization dedicated to recruiting, training, and empowering Alabama’s workforce, originally wanted to know which segments of the state’s population were the most likely to be unemployed or underemployed. Additionally, they wanted to know which groups of Alabamians were most likely to be looking for

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Case Study: State Agency Fully Understands Stakeholders with The Decision Co. Research

“The Decision Co. empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, The Decision Co.’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.” – Jim Purcell, Acting Secretary, Alabama Office

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What’s Missing in Your Employee Satisfaction Survey?

Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether you’re doing

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Campaigns Have Companies Beat When Using Research for Strategic Decisions

Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle.   – Bill Wallace, CEO, Goodwyn Mills & Since we work for clients in both the political and corporate research markets, we get

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Stop Trying to Satisfy Your Customers

It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers have to

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