Intelligence for Action

The best decisions hinge on superior information. Market Research from The Decision Co. replaces doubt with clarity so you have intelligence for action.

Market Research Moves the Needle by Moving Your Audiences

Every organization has multiple stakeholders, or audiences, each impacting your mission and bottom line. The more you know about them, the more effective you can be. Assumption and “gut instincts” are important, but not the best tools for decision making. What do you need to know about your audiences that is currently holding you back?

Getting Answers for Action

Using survey research and predictive analytics, we will get you clearer insight into what’s driving your audiences and how to build stronger relationships with them and outcomes/profitability for you. From HR to Marketing to Sales to Investors, The Decision Co. arms you with answers for action.

Determine Audience

Clarify Answers Needed

Field Custom Survey

Generate Interactive Reports

Provide Strategy Forward

Remain Available

The Decision Co. Research Services

We combine survey research, predictive analytics, communication strategy, and strategic business consulting into a customized service offering that empowers you to make better decisions.

Multi-Audience Research Packages

Improve visibility into every stakeholder group that impacts your organization.
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Market
Research

Position for successfully to enter a new market or launch a new product/service..

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Customer/Member Engagement Research

Learn what’s working, what’s not, and what opportunities are being missed.

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Custom Employee Satisfaction Studies

Grow the return on your biggest investment - your team - by listening deeper.

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Predictive Analytics & Data Modeling

Get visibility at the granular, individual level by leveraging data science.

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Strategic Consulting & Communication Design

Leverage your new audience knowledge with a clear plan of action.

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Client Testimonials

“The Decision Co. gave us the tools we needed to help even more people in our community. Now we know which programs our donors need to hear more about and we’re hopeful donations will remain steady despite the pandemic.”

Our focus is on helping the un- and underemployed in our state, but this time we were the ones getting help. The Decision Co. showed us what we needed to do to get people back on their feet and our state’s unemployment rate back down. We knew we could trust their information—that’s why we’re partnering with them again this year.”

“The Decision Co. helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.”

“The Decision Co. empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, TDC’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.”

“The Decision Co. not only provided valuable insight into the strengths and weaknesses of case and themes, they provided a look directly into our potential juror pool, armed us with insight to develop a void dire strategy, and gave us the assurance that comes with making informed decisions based on data.”

“The Decision Co. helped my PR and marketing agency to understand our clients, prospects and other audiences better, through research that set out to determine the ‘trust triggers’ that serve to build stronger relationships with these constituencies. The results were actionable and insightful.”

Articles & Case Studies

Better decisions start with better information. Get your learning on by reading excellent insights from our team and case studies that show how other organizations have benefitted from letting The Decision Co. get them intelligence for action.

Case Study: Business Council of Alabama Enlists TDC to Measure Member Satisfaction

May 27, 2021

The Business Council of Alabama wanted to quantify satisfaction among its members and find out how they could better serve the state’s business community. They needed to find out which aspects and services of the organization are most important to members.

Case Study: ACRE Gains Invaluable Insight with TDC Survey

April 29, 2021

The Alabama Center for Real Estate (ACRE) wanted to better understand consumer opinion in the River Region and how it’s driving home and property decisions.

Case Study: Beer Distributor Refines Approach using The Decision Co. Data and Insights.

April 21, 2021

Beer Distributor uses TDC consumer survey data and insights to refine approach, maintain customer loyalty and increase success in their marketplace.

Let's Talk About Market Research

All good things start with an initial conversation. Reach out today and let us know how market research from The Decision Co. can give you intelligence for action.