Campaigns Have Companies Beat When Using Research for Strategic Decisions
Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle. – Bill Wallace, CEO, Goodwyn Mills & Since we work for clients in both the political and corporate research markets, […]
Stop Trying to Satisfy Your Customers
It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers […]