Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle.
“We’re Not so Different, You and I”
Do-it-yourself Rarely Gets It Done
I venture to guess that most companies aren’t utilizing opinion and market research because they think it costs too much. That’s not inaccurate if you look at what the big firms charge for customer experience, employee satisfaction, or market research. We experienced the same concerns when we entered political polling. Now after we completed our first full election cycle as a full-service, research-only firm (we used to provide a ton of services), the New York Times / The Upshot named us the most accurate polling firm in the country – and we charge less than our peers, so mark price concern off your issues list.