Using Market Research for Earned Media

Earned Media Webinar

TDC’s first webinar of the year, Using Market Research for Earned Media, was held on Thursday, May 20th.

Dr. Frederick Barber, Vice President, shared insights from a recent TDC study that was picked up by 20+ media outlets and garnered millions of dollars in earned media. 

Victoria Waddail, Sr. Director of Research & Analysis, shared best practices for a market research press release, outreach tactics, distribution, and making the research “media proof.”
You can watch the webinar below.


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