Case Study: Energy Company Connects with Community Using TDC Data and Analysis

PictCommunity with single family homes

Before embarking on an industrial turnaround, a fully integrated refinery and chemical plant in Texas needed to check the temperature of the surrounding community on their operations. Once the turnaround was in progress, they wanted to check back in to see how community members were feeling about the company and find out how to continue […]

The Decision Co. Acquires a Stake in response:AI

The Decision Co. is proud to announce that we have acquired a controlling interest in response: AI, an industry-leading market research company. This acquisition enables us to provide an automated, AI-driven capability for corporate insights generation through survey research. We are excited about the possibilities this partnership brings and cannot wait to provide more options to […]

Case Study: The Decision Co. Data Helps Business Understand COVID-19 Impacts

Image of COVID-19 virus for market research case study on understanding COVID-19 impacts

After the COVID-19 crisis hit, Pace-O-Matic turned to The Decision Co. to help them understand the impacts of the pandemic and business restrictions on their customer base. Pace-O-Matic manufactures skill games machines and their customers are primarily small businesses like bars and restaurants, convenience stores, and clubs like the American Legion. Data Provides Insight that […]

Case Study: Innovators Partner with The Decision Co. to Determine Market Demand for their New Invention

Do Not Proceed Blindly The innovative team at Power Transformations who’d created a new product, wanted to break into the home automation market. With multiple players and platforms, each with varying degrees of compatibility, the market was ripe for disruption by a comprehensive solution–like the group’s invention. Instead of blindly entering the market, Power Transformations wanted […]

Case Study: The Decision Co. Data Demonstrates Bipartisan Support for Legalization of Cannabis

The Pennsylvania Cannabis Coalition (PCC) needed data to persuade Republican legislators in the state to support the legalization of cannabis. After the COVID-19 pandemic, the state was facing a large budget deficit, and legislation to legalize, regulate, and tax cannabis could help put the state’s fiscal situation back on track. Results that Reinforce Your Arguments […]