The Decision Co. Acquires a Stake in response:AI

The Decision Co. is proud to announce that we have acquired a controlling interest in response: AI, an industry-leading market research company. This acquisition enables us to provide an automated, AI-driven capability for corporate insights generation through survey research. We are excited about the possibilities this partnership brings and cannot wait to provide more options to our clients.

Response:AI uses automation and AI to deliver fast, world class market research at an affordable price. By automating much of the process, what used to take months and thousands of dollars can be done in a week for a fraction of the cost.

Established brands, startups, agencies, and organizations have trusted response:AI for years to gain crucial market insights.
“The Decision Company has been delivering Intelligence for Action for our Corporate, Non-Profit & State Agency clients since 2016. We had the opportunity to partner with Dr. Frederick Barber and his team at response:AI on several projects over the last 12 months and were very impressed with their knowledge and the platform itself,” says Tom Broughton, President at The Decision Co. “It is not enough to just provide good data … you must also help the client understand what to do with it and walk alongside them throughout the implementation. Our companies have the same “client first” and “outcomes based” approach, which led to the partnership we are excited to announce today. We look forward to accomplishing great things together!”
“The response:AI platform provides a technical solution for The Decision Company to deliver rapid and cost-effective market research insights to corporate marketers. Combining survey scripting with programmatic access to respondents and a AI-powered data analysis and reporting engine, response:AI delivers survey methodologies and presentation-ready results at a fraction of the time and cost of traditional methods,” says Fred Barber, CEO at response:AI.
Joining The Decision Co. are Dr. Frederick Barber and Claire Bierzynski.
Fred Barber joins us as Vice-President. With over 25 years experience, Fred served as Chief Analytics Officer for MXM, a leading content marketing agency. He has managed analytic services for such clients as Fiat Chrysler, Volkswagen, Kraft, Heinz, Nestle, Toshiba, Nationwide Insurance, Allergan, Home Depot and TGI Fridays. Fred has served on Client Advisory Boards for SPSS and Experian. He is a recognized expert in market segmentation and enterprise predictive analytics. Fred started as a researcher for Dow Jones – American Demographics and progressed through increasingly complex leadership roles in market research and analytics firms worldwide.
Claire Bierzynski joins us as a Marketing Coordinator. She has been working alongside Fred for several years and brings a wealth of knowledge and an infusion of creativity to our marketing team. In addition to her marketing role, Claire is also responsible for response:AI platform user training, video editing, and social media survey respondent targeting.
Join us in welcoming response:AI, Fred and Claire to The Decision Co.