Stacy Walls, Author at The Decision Co. https://thedecisionco.com/author/stacywcygn-al/ Intelligence for Action through Market Research Thu, 25 May 2023 19:14:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://thedecisionco.com/wp-content/uploads/2021/01/cropped-favicon-1-32x32.jpg Stacy Walls, Author at The Decision Co. https://thedecisionco.com/author/stacywcygn-al/ 32 32 Case Study: Business Council of Alabama Enlists TDC to Measure Member Satisfaction https://thedecisionco.com/case-study-business-council-of-alabama-enlists-tdc-to-measure-member-satisfaction/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-business-council-of-alabama-enlists-tdc-to-measure-member-satisfaction https://thedecisionco.com/case-study-business-council-of-alabama-enlists-tdc-to-measure-member-satisfaction/#respond Thu, 27 May 2021 16:57:33 +0000 https://thedecisionco.com/?p=843 The Business Council of Alabama wanted to quantify satisfaction among its members and find out how they could better serve the state’s business community. They needed to find out which aspects and services of the organization are most important to members.

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]]> https://thedecisionco.com/case-study-business-council-of-alabama-enlists-tdc-to-measure-member-satisfaction/feed/ 0 Case Study: ACRE Gains Invaluable Insight with TDC Survey https://thedecisionco.com/case-study-acre-gains-invaluable-insight-with-tdc-survey/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-acre-gains-invaluable-insight-with-tdc-survey https://thedecisionco.com/case-study-acre-gains-invaluable-insight-with-tdc-survey/#respond Thu, 29 Apr 2021 17:13:59 +0000 https://thedecisionco.com/?p=759 The Alabama Center for Real Estate (ACRE) wanted to better understand consumer opinion in the River Region and how it’s driving home and property decisions.

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]]> https://thedecisionco.com/case-study-acre-gains-invaluable-insight-with-tdc-survey/feed/ 0 Case Study: Beer Distributor Refines Approach using The Decision Co. Data and Insights. https://thedecisionco.com/case-study-beer-distributor-refines-approach-using-the-decision-co-data-and-insights/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-beer-distributor-refines-approach-using-the-decision-co-data-and-insights https://thedecisionco.com/case-study-beer-distributor-refines-approach-using-the-decision-co-data-and-insights/#respond Wed, 21 Apr 2021 20:51:27 +0000 https://thedecisionco.com/?p=751 Beer Distributor uses TDC consumer survey data and insights to refine approach, maintain customer loyalty and increase success in their marketplace.

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]]> https://thedecisionco.com/case-study-beer-distributor-refines-approach-using-the-decision-co-data-and-insights/feed/ 0 Case Study: Energy Company Connects with Community Using TDC Data and Analysis https://thedecisionco.com/case-study-energy-company-connects-with-community-using-tdc-data-and-analysis/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-energy-company-connects-with-community-using-tdc-data-and-analysis https://thedecisionco.com/case-study-energy-company-connects-with-community-using-tdc-data-and-analysis/#respond Tue, 23 Mar 2021 15:12:53 +0000 https://thedecisionco.com/?p=701 Before embarking on an industrial turnaround, a fully integrated refinery and chemical plant in Texas needed to check the temperature of the surrounding community on their operations. Once the turnaround was in progress, they wanted to check back in to see how community members were feeling about the company and find out how to continue […]

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]]> https://thedecisionco.com/case-study-energy-company-connects-with-community-using-tdc-data-and-analysis/feed/ 0 Case Study: Professional Services Firm Gains Clarity on Customer Behavior with The Decision Co. CSS https://thedecisionco.com/professional-services-firm-gains-clarity-on-customer-behavior-with-the-decision-co-css/?utm_source=rss&utm_medium=rss&utm_campaign=professional-services-firm-gains-clarity-on-customer-behavior-with-the-decision-co-css https://thedecisionco.com/professional-services-firm-gains-clarity-on-customer-behavior-with-the-decision-co-css/#respond Thu, 04 Mar 2021 17:03:45 +0000 https://thedecisionco.com/?p=657 The Problem A regional professional services firm needed to better understand customer behavior, know how they were viewed by their customers, and where they could expand their offerings. They wanted a professional survey complete with in-depth analysis that could be benchmarked year-after-year. On top of that, customer anonymity was crucial.  The Method After garnering a […]

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]]> https://thedecisionco.com/professional-services-firm-gains-clarity-on-customer-behavior-with-the-decision-co-css/feed/ 0 The Decision Co. Acquires a Stake in response:AI https://thedecisionco.com/the-decision-co-acquires-a-stake-in-responseai/?utm_source=rss&utm_medium=rss&utm_campaign=the-decision-co-acquires-a-stake-in-responseai https://thedecisionco.com/the-decision-co-acquires-a-stake-in-responseai/#respond Wed, 27 Jan 2021 12:17:38 +0000 https://thedecisionco.com/?p=163 The Decision Co. is proud to announce that we have acquired a controlling interest in response: AI, an industry-leading market research company. This acquisition enables us to provide an automated, AI-driven capability for corporate insights generation through survey research. We are excited about the possibilities this partnership brings and cannot wait to provide more options to […]

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]]> https://thedecisionco.com/the-decision-co-acquires-a-stake-in-responseai/feed/ 0 Case Study: Car Dealership’s Service Department Engages The Decision Co. to Study Customer Satisfaction https://thedecisionco.com/case-study-car-dealerships-service-department-engages-the-decision-co-to-study-customer-satisfaction/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-car-dealerships-service-department-engages-the-decision-co-to-study-customer-satisfaction https://thedecisionco.com/case-study-car-dealerships-service-department-engages-the-decision-co-to-study-customer-satisfaction/#respond Fri, 15 Jan 2021 12:17:28 +0000 https://thedecisionco.com/?p=160 Finding the Best Route Jack Ingram Nissan’s service department wanted to understand their customers at a more granular level in order to inform management and marketing decision-making, determine best methods for retaining current customers and attracting new ones, and identify why former customers left and how to bring them back. Accurate Information is Key The […]

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]]> https://thedecisionco.com/case-study-car-dealerships-service-department-engages-the-decision-co-to-study-customer-satisfaction/feed/ 0 Case Study: The Decision Co. Data Helps Business Understand COVID-19 Impacts https://thedecisionco.com/case-study-the-decision-co-data-helps-business-understand-covid-19-impacts/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-the-decision-co-data-helps-business-understand-covid-19-impacts https://thedecisionco.com/case-study-the-decision-co-data-helps-business-understand-covid-19-impacts/#respond Wed, 16 Sep 2020 20:27:21 +0000 http://thedecisionco.com/?p=530 After the COVID-19 crisis hit, Pace-O-Matic turned to The Decision Co. to help them understand the impacts of the pandemic and business restrictions on their customer base. Pace-O-Matic manufactures skill games machines and their customers are primarily small businesses like bars and restaurants, convenience stores, and clubs like the American Legion. Data Provides Insight that […]

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]]> https://thedecisionco.com/case-study-the-decision-co-data-helps-business-understand-covid-19-impacts/feed/ 0 Case Study: Innovators Partner with The Decision Co. to Determine Market Demand for their New Invention https://thedecisionco.com/case-study-innovators-partner-with-the-decision-co-to-determine-market-demand-for-their-new-invention/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-innovators-partner-with-the-decision-co-to-determine-market-demand-for-their-new-invention https://thedecisionco.com/case-study-innovators-partner-with-the-decision-co-to-determine-market-demand-for-their-new-invention/#respond Mon, 10 Aug 2020 12:58:13 +0000 http://thedecisionco.com/?p=534 Do Not Proceed Blindly The innovative team at Power Transformations who’d created a new product, wanted to break into the home automation market. With multiple players and platforms, each with varying degrees of compatibility, the market was ripe for disruption by a comprehensive solution–like the group’s invention. Instead of blindly entering the market, Power Transformations wanted […]

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]]> https://thedecisionco.com/case-study-innovators-partner-with-the-decision-co-to-determine-market-demand-for-their-new-invention/feed/ 0 Case Study: The Decision Co. Data Demonstrates Bipartisan Support for Legalization of Cannabis https://thedecisionco.com/case-study-the-decision-co-data-demonstrates-bipartisan-support-for-legalization-of-cannabis/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-the-decision-co-data-demonstrates-bipartisan-support-for-legalization-of-cannabis https://thedecisionco.com/case-study-the-decision-co-data-demonstrates-bipartisan-support-for-legalization-of-cannabis/#respond Fri, 12 Jun 2020 13:20:30 +0000 http://thedecisionco.com/?p=537 The Pennsylvania Cannabis Coalition (PCC) needed data to persuade Republican legislators in the state to support the legalization of cannabis. After the COVID-19 pandemic, the state was facing a large budget deficit, and legislation to legalize, regulate, and tax cannabis could help put the state’s fiscal situation back on track. Results that Reinforce Your Arguments […]

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