Data Provides Insight that Leads to Understanding
The Decision Co. conducted custom-designed online surveys with email lists provided by the client and obtained sufficient sample sizes to draw conclusions about the customer base in three states. The survey instrument design included both qualitative and quantitative components. The qualitative data provided additional color and anecdotal information about the devastating impact of COVID-19 on these small businesses.
- Provide Pace-O-Matic with insight and understanding of the impacts of business restrictions on their customers
- Serve as an advocacy tool with state legislatures to demonstrate that skill games machines are a lifeline for these businesses
Persuasive Tools that Lead to Change
TDC’s data and concise key findings memos armed Pace-O-Matic with the persuasive tools they needed to continue to show legislators that the revenue from skill games machines is playing a critical role in keeping small businesses like restaurants and bars open during the pandemic. Quotes from business owners like the following illustrate the devastating alternative without skill games machines:
“If COVID continues and the skill games machines are pulled, I will more than likely close. Revenue from the games is keeping me afloat.”
Want to understand the impacts of COVID-19 on your business? TDC can help with customized market research.