Case Study: Education Coalition Trusts The Decision Co. to Provide the Data Needed to Inform the Public

EdChoice Kentucky’s, a statewide coalition focused on informing residents on school-choice programs saw an opportunity to further expand educational options in their state. To that end, the coalition needed trustworthy and affordable custom research that proved educational choice is still popular, particularly among rural voters. They also wanted to see how attitudes around education and […]

Case Study: State Agency Fully Understands Stakeholders with The Decision Co. Research

“The Decision Co. empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, The Decision Co.’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.” – Jim Purcell, Acting Secretary, […]

What’s Missing in Your Employee Satisfaction Survey?

Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether […]

Campaigns Have Companies Beat When Using Research for Strategic Decisions

Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle.   – Bill Wallace, CEO, Goodwyn Mills & Since we work for clients in both the political and corporate research markets, […]

Stop Trying to Satisfy Your Customers

It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers […]