Case Study: Private School Trusts The Decision Co. to Provide Insight on Potential School Parents
A private school located in a major southern city has maintained enrollment at just under 1,000 students for the past five years. But with the rapid change in the city’s demographics and more competition, it became even more imperative that the school wholly serve its current families and broaden its outreach to recruit new students […]
Case Study: Education Coalition Trusts The Decision Co. to Provide the Data Needed to Inform the Public
EdChoice Kentucky’s, a statewide coalition focused on informing residents on school-choice programs saw an opportunity to further expand educational options in their state. To that end, the coalition needed trustworthy and affordable custom research that proved educational choice is still popular, particularly among rural voters. They also wanted to see how attitudes around education and […]
Case Study: AIDT & AlabamaWorks Team Up with The Decision Co. to Study The State’s Labor Force
AIDT , a division of the Alabama Department of Commerce, and AlabamaWorks, an organization dedicated to recruiting, training, and empowering Alabama’s workforce, originally wanted to know which segments of the state’s population were the most likely to be unemployed or underemployed. Additionally, they wanted to know which groups of Alabamians were most likely to be […]
Case Study: State Agency Fully Understands Stakeholders with The Decision Co. Research
“The Decision Co. empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, The Decision Co.’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.” – Jim Purcell, Acting Secretary, […]
Case Study: Local Charitable Organization Works with The Decision Co. on Donor Satisfaction
A well-known homeless shelter and addiction recovery organization wanted to determine if/how they could raise more money in order to serve more clients and do even more good in the community. They needed to find out which aspects and services of our organization are most important to donors. With the addition of the coronavirus pandemic, […]
What’s Missing in Your Employee Satisfaction Survey?
Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether […]
Case Study: Engineering Firm Gets Better Grip on Employee Satisfaction with The Decision Co. Research
“The Decision Co. helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and The Decision Co.’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.”– Bill Wallace, […]
Campaigns Have Companies Beat When Using Research for Strategic Decisions
Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle. – Bill Wallace, CEO, Goodwyn Mills & Since we work for clients in both the political and corporate research markets, […]
Stop Trying to Satisfy Your Customers
It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers […]