A private school located in a major southern city has maintained enrollment at just under 1,000 students for the past five years. But with the rapid change in the city’s demographics and more competition, it became even more imperative that the school wholly serve its current families and broaden its outreach to recruit new students from different areas in and around the city. To do that, they needed to assess what aspects of the school kept current parents enrolling their children year-after-year as well as what features could bring in new students—that’s where The Decision Co. came in.
Well Crafted, In-Depth Surveys
Detailed and Meaningful Insights
By entrusting TDC with their research, the school received detailed, meaningful insight on what groups of parents are most likely to be open to sending their children to the school, what programs matter most to current and potential students’ parents, and what motivates them when choosing a school for their children.