The Business Council of Alabama wanted to quantify satisfaction among its members and find out how they could better serve the state’s business community. They needed to find out which aspects and services of the organization are most important to members.
The Alabama Center for Real Estate (ACRE) wanted to better understand consumer opinion in the River Region and how it’s driving home and property decisions.
Beer Distributor uses TDC consumer survey data and insights to refine approach, maintain customer loyalty and increase success in their marketplace.
The Problem A regional professional services firm needed to better understand customer behavior, know how they were viewed by their customers, and where they could expand their offerings. They wanted a professional survey complete with in-depth analysis that could be benchmarked year-after-year. On top of that, customer anonymity was crucial. The Method After garnering a […]
Case Study: Car Dealership’s Service Department Engages The Decision Co. to Study Customer Satisfaction
Finding the Best Route Jack Ingram Nissan’s service department wanted to understand their customers at a more granular level in order to inform management and marketing decision-making, determine best methods for retaining current customers and attracting new ones, and identify why former customers left and how to bring them back. Accurate Information is Key The […]
A private school located in a major southern city has maintained enrollment at just under 1,000 students for the past five years. But with the rapid change in the city’s demographics and more competition, it became even more imperative that the school wholly serve its current families and broaden its outreach to recruit new students […]