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Category: Case Studies

Case Study: Business Council of Alabama Enlists TDC to Measure Member Satisfaction

The Business Council of Alabama wanted to quantify satisfaction among its members and find out how they could better serve the state’s business community. They needed to find out which aspects and services of the organization are most important to members.

Case Study: ACRE Gains Invaluable Insight with TDC Survey

Real Estate Case study image

The Alabama Center for Real Estate (ACRE) wanted to better understand consumer opinion in the River Region and how it’s driving home and property decisions.

Case Study: Beer Distributor Refines Approach using The Decision Co. Data and Insights.

Customer Loyalty

Beer Distributor uses TDC consumer survey data and insights to refine approach, maintain customer loyalty and increase success in their marketplace.

Case Study: Professional Services Firm Gains Clarity on Customer Behavior with The Decision Co. CSS

Image of shoppers and shopping carts for Customer Behavior Survey case study

The Problem A regional professional services firm needed to better understand customer behavior, know how they were viewed by their customers, and where they could expand their offerings. They wanted a professional survey complete with in-depth analysis that could be benchmarked year-after-year. On top of that, customer anonymity was crucial.  The Method After garnering a […]

Case Study: Car Dealership’s Service Department Engages The Decision Co. to Study Customer Satisfaction

Finding the Best Route Jack Ingram Nissan’s service department wanted to understand their customers at a more granular level in order to inform management and marketing decision-making, determine best methods for retaining current customers and attracting new ones, and identify why former customers left and how to bring them back. Accurate Information is Key The […]

Case Study: Private School Trusts The Decision Co. to Provide Insight on Potential School Parents

A private school located in a major southern city has maintained enrollment at just under 1,000 students for the past five years. But with the rapid change in the city’s demographics and more competition, it became even more imperative that the school wholly serve its current families and broaden its outreach to recruit new students […]

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